IGC
IGC's Brand Identity for Global Real Estate Investment
At DWHQ, we are thrilled to present the new brand identity for IGC, a specialist in investing in global real estate assets. Our design captures the essence of IGC’s innovative approach to real estate investment through a sophisticated logo that seamlessly integrates symbolism and modern typography.
Logo Symbol: The core of IGC’s brand identity lies in its distinctive logo symbol, which features a round globe. This globe signifies IGC's expansive reach and expertise in the global real estate market. At the heart of the globe is a square, symbolising the systematic and methodical management approach that IGC employs. The square breaks through the circle, illustrating the dynamic flow of assets and IGC's ability to navigate and penetrate global markets effectively.
Global Representation: The circle is artistically segmented into 8 pieces, representing the diverse and interconnected global assets that IGC manages. Each segment highlights IGC’s commitment to a broad and diversified portfolio, reflecting its strategic and comprehensive investment philosophy.
Sleek Typography: Complementing the logo symbol is a sleek sans-serif logotype. The font is carefully chosen to convey modernity and professionalism, with subtle architectural details embedded within the letters to evoke the real estate industry. This typographic design not only enhances readability but also reinforces IGC’s identity as a forward-thinking and detail-oriented investment firm.
Integrated Design: Together, the logo symbol and logotype create a cohesive brand identity that is both contemporary and meaningful. The interplay of geometric shapes and clean lines reflects IGC’s precision and clarity in managing real estate investments.
By encapsulating IGC’s global reach, systematic management, and innovative approach in a visually compelling logo, we have crafted a brand identity that stands out in the competitive real estate investment landscape. This identity will not only enhance brand recognition but also communicate IGC’s core values and expertise to clients and stakeholders worldwide.
