Kogane Yama
Designing a Golden Mountain: Elevating Kogane Yama
Kogane Yama, a Japanese restaurant chain in Singapore, approached DWHQ with the aim of standing out from its competitors in the highly competitive restaurant industry. With a focus on selling Tendon Bowls, Kogane Yama wanted to create a unique and innovative brand that would resonate with its target audience and help drive sales.
DWHQ worked closely with Kogane Yama to understand their needs and create a brand that would set them apart from the competition. The result was a visually striking logo that incorporated a golden mountain on a blue rice bowl, which perfectly symbolized the quality ingredients and taste of Kogane Yama's Tendon Bowls. The addition of chopsticks in the logo also served as a call to action for customers to experience the delicious rice bowls.
Apart from the logo design, DWHQ also created Kogane Yama's menu with a focus on simplicity and strong photography to help customers make informed decisions. To add a touch of creativity, DWHQ incorporated illustrations and used brush stains with chili to indicate the spice levels, making it easy for customers to understand and choose their preferred level of spiciness.
The success of the branding and menu design has been well received, with Kogane Yama standing out in the crowded restaurant scene and gaining a loyal customer following. The innovative branding also allowed for the golden mountain design to be used in various other items such as space design, helping to further enhance the brand's recognition and customer loyalty.
