Accenture
Rooted in Trust: DWHQ's Visually Engaging Report for Accenture's Family Businesses in Asia
As a design agency, DWHQ had the opportunity to work with Accenture Strategy Business Unit to help them transform their research report on "Family Businesses in Asia: Deepening the Roots of Trust" into a visually engaging report. Our challenge was to create a report that would capture the essence of Asia's culture and convey the concept of trust through powerful visual elements.
To meet this challenge, we developed a unique visual concept that revolved around roots, an important metaphor in Asian culture. We expanded on this concept by incorporating other elements such as bonsai and spades to create a comprehensive and visually stunning infographic-style report. The report was designed according to the brand’s identity with clean, modern typography and bold colors to emphasize key messages and make the information easy to read and understand.
We also adapted the report into animated banners for social media to further amplify the message and drive engagement. The results were outstanding, as the report was well received and helped Accenture to better communicate its ideas and concepts to their target audience.
At DWHQ, we pride ourselves on creating effective, memorable designs that resonate with our clients and their target audience. Our collaboration with Accenture Strategy Business Unit on this project allowed us to demonstrate our creativity and design expertise while helping our client to achieve their communication objectives. We look forward to future opportunities to work with Accenture and other clients to create impactful designs that drive results.
