YAMI Yogurt Branding

Yami Yogurt is a well-known household brand in Singapore that offers soft serve yogurt. Having been around since the 1980s, Yami Yogurt was very much in need of a corporate makeover. DWHQ key role was to look into rejuvenating and modernising the brand and corporate identity of Yami Yogurt.

Keeping the brand’s history, loyal fans and a prospective younger target audience in mind, DW worked on a brand facelift – one that retained the iconic YAMI typeface yet allowed future expansions and updates of the design and content.