Toyota ME Campaign Logo Design

DWHQ crafted a distinctive logo for Borneo Motors' long-term campaign, 'Toyota ME,' aimed at rewarding and deepening connections with loyal Toyota customers in Singapore. The design ingeniously shapes the letters 'ME' into two hearts. The 'M' heart symbolises the customer’s sense of self-care and desire to treat themselves, while the 'E' heart embodies the Experience of owning a Toyota—a beloved companion that brings joy and accompanies them through life’s journey. This heartfelt logo encapsulates the strong bond between Toyota and its customers, representing both love and loyalty. Deployed across rewards, merchandise, and campaign messages, the 'Toyota ME' logo creates an exclusive, personalised experience that strengthens customer affinity with the Toyota brand.