Preserving Legacy, Modernising Identity: Singapore Polo Club Logo

The Singapore Polo Club was founded in 1886 by the United Kingdom's King's Regiment. DWHQ was given the once-in-a-lifetime opportunity to update this heritage logo and brand image.

With modern brand strategy executing out into different platforms such as social media, print, and even premiums, we created a primary and secondary logo to meet the purpose of all usages. Our focus was also to reflect vital elements in the logo but retained the integrity of a heritage design.

The new Singapore Polo Club logo now emphasises significant heritage symbols and truly distinguishes its legacy in Singapore.