Marina Bay Sands Interim Logo Design and Collaterals

DWHQ was tasked to create an interim logo when Marina Bay Sands first won the bid in Singapore. Following this, a sales kit that contains architectural drawings and communication collaterals was required.

As a Singapore branding and creative design agency, DWHQ studied the branding requirements and created a logo close to its primary business guidelines. In addition, we created a 3D fold Sales kit that best represents Marina Bay Sands Iconic building even before the actual 3 towers were built. Special printing effects were applied to bring out the concept of simplicity and sophistication in collateral designs.