As a Singapore brand design agency, we are always proud of Singapore’s history and we had the opportunity to work on a piece of Singapore’s brand story - Macpherson Town is 50 Years old!
With plans mapping out to the finale celebration, the team focus was to create a celebratory environment all around the town - from lamppost banners to billboard posters, key visuals banners hung at hawker centers, and creating areas for residents to take a photo too!