LEXUS

Lexus CNY Red Packet Design

DWHQ designed a unique Chinese New Year card for LEXUS, featuring 8 red packets for customers to give away in line with traditional Chinese customs. To extend the card’s utility beyond the red packets, we ingeniously designed the holder to transform into a door knob hanger once the packets are removed. The hanger features the character ‘福’ (fu), symbolizing fortune, aligning with the Chinese practice of displaying blessing symbols on doors during the New Year. The thoughtful and functional design was so well-received that LEXUS Singapore had to print an additional batch due to high demand.