LEXUS Birthday Greeting Card - Pamper Yourself

DWHQ designed a Birthday Card inspired by the elegance of hotel service. The front features a feather in a pearlescent hot foil effect, evoking a soft and pampering feel. Once opened, an accordion-style layout reveals vouchers for customers to exchange for exclusive LEXUS privileges. Every detail, from receiving the card to unfolding the experience, was carefully orchestrated to give a luxurious, indulgent feel that mirrors the high-touch service of LEXUS.