Federal Motor Engine Oil

Federal Oil launched new Engine oil editions targeting the scooters and motorbike segments in Indonesia. DWHQ was approached to create the brand and advertising campaign for this new series.

DWHQ focused the design on the target audience of the Indonesia Bikers market and the Unique Selling Points of the new Federal Engine Oil. Fun and loud elements were created to stand out on the retail shelves and striking colours are used to capture attention. The advertising campaign was also based on the direction of young, vibrant, and exciting.