6 min Read
Design is always evolving and changing, and it can be hard to keep up with the latest trends. However, staying on top of these trends is important for anyone in the design industry, whether you're a graphic designer, interior designer, or product designer. In 2023, there will be 7 major design trends that you'll see everywhere. From the use of bold colors and textures to the integration of technology and sustainability, these trends are set to shape the design world for the rest of the year.
3D Illustration is popping in with 2D!
3D illustration is a rapidly growing trend in the graphic design industry, with more and more designers opting for a three-dimensional approach to their work. The rise of 3D technologies such as virtual reality and augmented reality has led to an increased demand for 3D illustrations, which offer a more immersive and interactive experience. Additionally, advancements in 3D software and hardware have made it easier for designers to create highly detailed and realistic 3D illustrations.
Illustrations are by Romain Briaux
Illustrations are by Peter Tarka
6 Sec Motion Video GIF
Cut out snippets of video content in a 6-sec gif that fits perfectly on web landing pages. This does not take up too much space yet pulls the big attention to what is needed.
Colour of the year - Viva Magenta
Pantone's Color of the Year, Viva Magenta 18-1750, is a vibrant and energetic shade that embodies strength and positivity. It is a lively red hue that comes from nature and is expressive of a new era of boldness. Viva Magenta is fearless and bold, promoting joy and optimism with its exuberant energy.
This year's Color of the Year is empowering and encourages self-expression. It is a vibrant shade that inspires joy and experimentation, promoting a fearless and boundaryless spirit. Viva Magenta is inclusive and welcoming to all, radiating wit and audacity. It is a standout color that invites everyone to embrace life with verve and a rebellious spirit.
Typography going Retro
Retro typography aims to bring back memories of the past by referencing a specific time period or design style. It combines vintage typefaces with eye-catching elements such as bold text and playful embellishments to create designs that are both nostalgic and attention-grabbing. With the release of Wes Anderson's movie "The French Dispatch," the 1950s French design style is set to make a comeback. Expect to see a surge in popularity for quirky, vintage-inspired fonts reminiscent of vintage journalism.
Source: Nettie — Pickleball Brand Identity by Amy Hood
The Wes Anderson Collection: The French Dispatch
Gen Z drive the trend
Hyper-visuality is a trend in graphic design that appeals to the aesthetics and preferences of Generation Z. This generation has grown up surrounded by technology and is used to consuming visual information at a rapid pace. As a result, they have a preference for bold, bright, and eye-catching designs that capture their attention quickly.
Hyper-visuality incorporates elements such as vibrant colors, bold typography, and eclectic patterns to create designs that are visually impactful. The trend also often involves the use of abstract shapes, animations, and glitch effects to add an element of playfulness and unpredictability.
In the world of graphic design, hyper-visuality is often used in social media and digital advertising campaigns, as well as in branding and product packaging. The trend reflects the fast-paced and visually stimulated nature of the digital age and appeals to the youthful and energetic spirit of Generation Z.
Overall, hyper-visuality is a trend in graphic design that emphasizes bold visual elements to capture attention and convey energy and excitement.
Nice for What by Cecilia Lopez-Nieves.
https://www.freepik.com/
Multi-dimension
Several films depict stories with multi-dimensional elements, leading to holographic imagery being portrayed.
Holographic style is a trending graphic design approach that emphasizes the use of holographic imagery to create visually striking designs. This trend has been inspired by the advancements in technology and the increasing popularity of futuristic and science fiction themes. Holographic design uses a unique combination of iridescent colors, metallic finishes, and optical illusions to create designs that appear to be three-dimensional and almost otherworldly. This style is commonly used in digital designs, advertising, and branding, and can add a futuristic, high-tech feel to any project. The holographic trend is constantly evolving and new techniques are being developed to make the designs even more mesmerizing. Overall, the holographic style is a modern, eye-catching design trend that is here to stay.
TRANCE by satheesh sankaran
Simple and Flat
Flat design is a minimalistic approach that emphasizes simplicity by removing unnecessary elements such as gradients, shadows, and 3D effects. The focus is on delivering the message effectively without distractions. It's popular in the tech industry due to its streamlined and efficient design and quick load times on high-definition screens. With flat design, one can deviate from traditional design norms by avoiding added depth and focusing on basic shapes and colors.
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Flat design in illustration and character design offers the ability to disregard traditional anatomy rules and create a minimalistic look by excluding shadows, intricate details, and other elements that add depth. The objective is to keep it flat and simple, hence the name.
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